HomeTechnologyDigital MarketingWhat is Email Marketing? How to do email marketing?

What is Email Marketing? How to do email marketing?

There are different ways of marketing. But now the most powerful medium for online marketing is email marketing. This is an effective strategy of online marketing. This allows you to promote your product to many customers in a very short time.

Email Marketing

We all know a common saying, that propaganda is spread. The more people you show the product to, the more people it will reach. And the way to reach this is marketing.

Email marketing is about expanding a business as well as building a close relationship with the customer. That’s why different organizations are now leaning towards email marketing.

With Email Marketing you can easily grow your business and reach the customers of your choice effortlessly.

Who doesn’t use e-mail in this digital age? If you use Android, you can’t download an app from Play Store to your phone without email.

At present the number of people without email is very low. So you can easily deliver your product to your customers.

In fact, email marketing will soon become a central part of every business marketing strategy in today’s world.

What is Email Marketing?

As I said before, marketing is a way of promoting something. And the way to promote a product or service to the customer through email is called email-marketing.

Why Do Email Marketing?

There are many reasons to do email marketing. There is no substitute for email marketing to grow your business in this digital age.

The world’s largest companies work with email marketing. Reasons why email marketing can be done:

  • Increase product sales
  • To build a good relationship with the customer
  • To increase the number of customers
  • To keep the customer up to date with the customer all the time
  • To gain customer loyalty by providing instant service to the customer

Why is Email Marketing Necessary?

One question that may come to your mind is how is email marketing so effective? Below I will tell the details.

  • It is possible to reach the customer at the specified time via email.
  • The number of spam emails has dropped significantly as spam filters have improved. As a result, the credibility of email marketing has increased a lot.
  • Promoting through other means such as various social media websites. Promoting through these means that not all customers will see them but your product or service will reach the customer’s inbox via email.
  • Email marketing is perfect for any business, big or small.
  • Email marketing is much easier and cheaper than other types of marketing.
  • Regularity is very easy to maintain here and many things can be done automatically.
  • Email marketing can be a great way to spread the word. As a result, the sales volume may increase a lot.

Earnings from Email Marketing

You and I all know that online companies are earning maximum money during this lockdown. Moreover, the number of freelancers has also increased at a huge rate.

Email marketing revenue has increased a lot at this time. Overall, 2020 can be said to be the best year to make money from email marketing.

The most notable ways to earn money from email marketing are:

  • Creating HTML templates
  • Create email templates with HTML and CSS
  • Create email templates by converting from PSD to HTML and
  • Writing email content and selling it in different marketplaces.

However, if you want to start earning income with email marketing, you need to acquire good skills in this regard from one of the organizations or various online platforms or YouTube.

So we will discuss two simple email marketing topics today, leaving out the above topics.

You do not need to acquire special skills to earn these two ways. These are: Revenue from creating email lists and revenue through affiliations.

Earnings by email list

It is better to have a website in case of I by creating an email list. However, even if there is no website, there is no reason to be afraid. There are two ways you can do email marketing.

For the website:

  • The website must have a pop up form. In the case of Top of Form, WordPress users can use the lightbox pop-up plugin.
  • The website must have a subscriber form. You can use WordPress Mail Chimp for the subscriber form.

Without a website:

Those who do not have a website need to keep an email submission form while commenting on various posts on different social platforms or posting forums in different forums and promoting the affiliate through the landing page. Dreamweaver can be used for landing pages.

The more time you spend on email marketing, the bigger your email list will be. Then you can do such affiliate marketing with emails

Moreover, you can earn huge amount of money by selling it in different big freelancing platforms like freelancer, upwork, fiverr etc.

Read more: 5+ Best WordPress Hosting Providers of 2021 (Compared & Tested)

Affiliation through email marketing

Before you start affiliate marketing through email marketing, you first need to decide what type or subject you want to send the email to.


  • New Services: Customers need to be notified via email as soon as a new product or service is added to the business.
  • Updates or Changes: Customers need to be notified as soon as any business policy or service is updated or changed.
  • Event Management: Customers need to be notified if there are any discounts or offers on special days or special occasions.
  • Confirmation: If the customer wants to know information about any subject or if he has participated in any offer or if he has made any change or modification then he should inform the customer through confirmation message.
  • Co-marketing: If you launch a service jointly with a marketing company, you need to be notified by email.
  • Canceled cart: The buyer was interested in buying a service or product, but for some reason did not complete the purchase. The buyer must be notified by mail about that cart.
  • Videos or tutorials: Let customers know when you write product videos or online tutorials.

Then comes the matter of how you do these things. You will get a lot of free and paid software online to do these things.

Below are the names of some notable software:

Mail Chimp

Mailchimp is  a popular email marketing software. This is best for beginners. Carat is easy to set up and the user interface is standard enough.

Completely free to send 2000 subscribers and 12000 mails per month on Mailchimp’s free plane. Paid plans start at 10 10.

Vertical Response

Vertical Respose is a popular email marketing software. There are various tools through which you can easily create different email campaigns.

Completely free to send 1000 subscribers and 4000 mails per month on Vertical Respose’s free plane.

You will need to design a page template to send the email. If you can’t design the template then you can customize it to your liking by taking the desired template from the default templates provided by the software.

However, in the case of sorting must be designed separately for mobile and computer.

Design the template the way you need or like it.

When all of the above is done, your email will be ready to be sent. When sending emails, keep in mind that customers will not be bothered if you send the emails after a while.

If you don’t get the desired results after sending the emails, that is, if there is no significant improvement in your business, then analyze the emails well and think carefully about what kind of emails to give to which kind of customer. Refrain from giving anyone an email that someone dislikes.

Things to keep in mind in email marketing

There are a number of things to keep in mind when it comes to email marketing. Refrain from emailing anyone. Target specific customers. Every time you promote, you have to focus on achieving the goal.

One thing to keep in mind at all times is not to do any kind of spamming. Don’t send mail to anyone unnecessarily. Keep collecting emails from customers who are interested in your product or service. The more attractive the design of the email, the more the customer will be attracted.

If you are planning to do email marketing for marketing, keep sending regular emails to your customers. Email marketing is expected to grow your business by providing regular updates and product updates to customers.

Email marketing is not just about revenue and expenses. Through email marketing you will strive to build long term relationships with customers.

So friends, so far today. If you like the article, you must share it. And if you have any questions about email marketing, please let us know in the comments box. I will try my best to reply. Thanks.

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